The people behind Atomic Goats

Plymouth University graduate with a strong analytical foundation and over five years of experience applying structured problem-solving to technology products. Thomas founded Atomic Goats after identifying a fundamental gap in how online fashion handles outfit visualisation, most tools only work at the item level, leaving shoppers unable to see how pieces come together.

His vision centres on using generative AI to give every shopper, creator, and brand the ability to see complete outfits on real bodies, eliminating guesswork and reducing returns. Thomas drives product strategy, go-to-market, and the company’s focus on making AI-powered try-on simple enough for any Shopify store to adopt.

A naturally commercial and dynamic leader with deep expertise in helping technology companies scale. Loughborough University graduate with a career spanning innovation advisory, business development, and growth strategy for SMEs and startups.

Stephen has worked with over a thousand businesses on growth strategy, investment readiness, and market development, including programmes partnered with Innovate UK. He combines sharp commercial instincts with a collaborative, people-centric style, building the relationships and partnerships that turn early traction into sustainable revenue.

At Atomic Goats, Stephen leads commercial strategy and partnerships, connecting the platform with fashion brands, e-commerce integrators, and the wider retail technology ecosystem.

Entrepreneurial technology leader with over 25 years of experience across 9 tech startups spanning 6 countries and 8 industry verticals. Keith has a track record of turning ambitious ideas into shipped products, from early-stage prototyping through to scale.

He previously founded the world’s first 3D virtual interactive platform, adopted by universities including UCL and the Open University, and was recognised in Innovate UK competitions for his work in immersive technology. His background includes successful fundraising rounds, product exits, and deep expertise in AI-driven product development.

At Atomic Goats, Keith leads the technical vision and engineering team, architecting the AI pipeline that powers outfit-level virtual try-on at scale.

Two decades of experience in high-tech engineering, including roles with the European Space Agency and major technology corporations. Isabelle’s expertise spans data architecture, systems design, quality assurance, and software development across multiple languages and platforms.

At Atomic Goats, she designed the backend infrastructure that underpins the AI processing pipeline, and manages compliance and quality standards across the platform. Her rigorous approach to data design ensures the system handles image generation, model inference, and user data with the reliability and security that enterprise clients expect.