Notes on outfits, colour, and selling fashion online
What we are learning about complete-outfit try-on, personal style, and helping brands sell more and return less.
What Is Complete the Look? A Guide for Fashion Brands
Shop the look starts from a finished outfit, complete the look from a single piece. What the term means, where a brand can use it and what makes a good one.
Read moreEvery Order Is a Styling Brief: Build the Next Outfit Around What They Bought
Your order history is the one part of a customer's wardrobe you can see for certain. The case for building the next outfit around the last purchase.
Read moreWhat the DressX Virtual Try-On Report Actually Tells Us (And What It Doesn't)
A positive try-on report is not the same as lower returns. Why the whole outfit, not the single garment, is the unit that actually sells.
Read moreClothing Is the Most-Returned Item Online: Why Show the Complete Outfit
Returns are not only lost revenue, they are waste. Why showing the complete outfit, not one garment at a time, tackles the doubt that sends boxes back.
Read moreVinted Is Booming, But Can You Tell If That Secondhand Colour Actually Suits You?
On a secondhand listing it is hard to tell whether a colour suits you. The case for colour-aware, whole-outfit try-on.
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