Privacy Policy

1. About Us

Atomic Goats is operated by Atomic Goats Ltd, a company registered in England and Wales, company number 17068754, with its registered office at 8 Roman Way, Stilton, Peterborough, England, PE7 3RU.

For privacy-related enquiries, contact us at: support@atomicgoats.com

2. Scope

This Privacy Policy applies exclusively to atomicgoats.com and tryon.atomicgoats.com. We have no control over how your data is collected, stored, or used by other websites that may be linked from our platform.

3. Personal Data We Collect

Under GDPR (EU Regulation 2016/679), personal data means any information relating to an identifiable person. We collect:

• Account information (name, email address)
• Images you upload for virtual try-on and AI styling
• Colour analysis data and style preferences
• Platform usage patterns and preferences
• Transaction and billing information
• Communications with our support team

4. Your Rights Under GDPR

You have the following rights regarding your personal data:

• Right to be informed - Know how your data is collected and used
• Right of access - Request a copy of your personal data
• Right to rectification - Correct inaccurate information
• Right to erasure - Request deletion of your data ("right to be forgotten")
• Right to restrict processing - Limit how we use your data
• Right to object - Object to certain uses of your data
• Right to data portability - Receive your data in a portable format
• Rights related to automated decision-making - Protection from solely automated decisions

5. Legal Basis for Processing

Under GDPR, we process your personal data based on the following legal grounds:

• Contract Performance - Processing necessary to provide our services to you (account management, image processing, service delivery)
• Legitimate Interests - Processing for our legitimate business interests (fraud prevention, security, service improvement) where these don't override your rights
• Consent - Where you have given explicit consent (marketing communications, optional features)
• Legal Obligation - Processing required to comply with laws and regulations

6. How We Use Your Data

We use your personal data for the following purposes:

• Providing and managing your account access
• Processing virtual try-on, AI styling, and colour analysis requests
• Personalising your experience and outfit recommendations
• Customer support and communication
• Service improvement and analytics
• Marketing communications (only with your opt-in consent)
• Fraud prevention and platform security

7. Image Data and AI Processing

When you upload images for virtual try-on and AI styling:

• Images are processed using our AI systems to generate virtual try-on outputs and styling recommendations
• Uploaded images are stored temporarily during processing and deleted within 24 hours unless you save them to your account
• Generated outputs are stored in your account until you delete them or close your account
• We do not use your personal images to train our AI models without explicit consent
• All AI-generated images include invisible watermarking for content authenticity

8. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected. Anonymized data may be used indefinitely for research, service improvement, and statistical analysis.

9. Data Storage and Transfer

Your data is stored within UK and EU jurisdictions, ensuring protection under GDPR or equivalent UK data protection laws. We do not transfer personal data outside these jurisdictions without appropriate safeguards.

10. Data Sharing

We may share your data in the following circumstances:

• With service providers who assist in operating our platform (under strict data processing agreements)
• When required by law or legal proceedings

We never sell your personal data to third parties.

11. Business Transfers

In the event that Atomic Goats Ltd undergoes a business transition, your personal data may be transferred to a third party as part of that transaction. Business transitions include, but are not limited to:

• Sale of the company or substantially all of its assets
• Merger with another company
• Acquisition by another company
• Corporate reorganisation or restructuring
• Sale or transfer of a business unit or division
• Joint venture or partnership arrangements
• Bankruptcy, insolvency, or receivership proceedings
• Due diligence processes in connection with any of the above

In any such event:

• Your personal data will be among the assets transferred to the acquiring or successor entity
• The successor entity will be bound by this Privacy Policy, or a policy providing equivalent or greater protection
• We will notify you via email and/or prominent notice on our website prior to your personal data being transferred and becoming subject to a different privacy policy
• You will have the opportunity to request deletion of your data before any transfer takes effect, subject to any legal retention requirements
• If the successor entity wishes to use your personal data in a manner materially different from this Privacy Policy, you will be given prior notice and the opportunity to opt out

By continuing to use our services, you acknowledge and consent to the potential transfer of your personal data to a third party in connection with a business transition as described above.

12. Third-Party Services

We use the following third-party services to operate our platform:

• Cloud Infrastructure - For hosting and data storage (data processed within UK/EU)
• Payment Processors - To handle subscription payments securely (we do not store full card details)
• Analytics - Google Analytics for understanding site usage (anonymized where possible)
• Email Services - For transactional and marketing communications
• AI Processing - Cloud-based AI services for image generation

All third-party providers are vetted for GDPR compliance and operate under data processing agreements.

13. Cookies

We use the following types of cookies:

• Session cookies - Temporary cookies that are cleared when you close your browser
• Analytical cookies - Third-party cookies (Google Analytics) to understand site usage. These are only set if you accept them in the cookie banner
• Functional cookies - To remember your preferences and settings

You can change your analytics choice at any time with Cookie settings in the site footer; choosing Reject removes the Google Analytics cookies. You can also control cookies through your browser settings. Disabling certain cookies may affect site functionality.

14. Children's Privacy

Atomic Goats is not intended for use by anyone under the age of 18.

• We do not knowingly collect personal data from individuals under 18
• Users must be at least 18 years old to create an account
• If we discover that we have collected data from someone under 18, we will delete it immediately
• Parents or guardians who believe their child has provided us with personal data should contact us at support@atomicgoats.com

15. Data Access Requests

To exercise your data rights, contact us at support@atomicgoats.com. We will respond within 10 working days, and in any case within one month. Complex requests may take up to three months, and we will notify you if this applies.

16. Account Deletion

You have the right to delete your account and all associated data. To request account deletion:

• Contact us at support@atomicgoats.com with your request
• We will process deletion requests within 30 days
• All personal data, uploaded images, and generated content will be permanently deleted
• Some anonymized data may be retained for legal compliance and analytics purposes

17. Policy Updates

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. Continued use of the platform after changes constitutes acceptance of the revised policy.