Outfit campaigns

Post-purchase upselling, a lookbook after every order

Atomic Goats does post-purchase upselling for fashion brands with outfit campaigns. Around each piece a customer buys, it styles complete looks from your live catalogue, and your email platform sends them to everyone who bought that piece. Each customer lands in a lookbook of their own, to try the looks on, restyle them and add the rest of the outfit to the basket.

What each customer receives

The looks are styled once for each product. The lookbook, the try-on and the basket are each customer's own.

An email about their order

Complete outfits styled around the piece they bought, sent to them and to everyone else who bought it.

A lookbook of their own

Every look in one place, ready to try on and to restyle with the AI stylist.

The rest of the outfit in one basket

Adding a look brings in the pieces they do not have yet, all together.

Why follow an order with outfits?

An Atomic Goats outfit campaign follows an order with complete looks built around the piece the customer chose. It goes to people who have already bought from your brand, with a reason to come back that is about them: what to wear with something they own.

How an outfit campaign runs

An Atomic Goats outfit campaign runs in four steps, from the order to the basket.

  1. An order comes in, and the piece becomes the anchor for a set of complete outfits, built from your live catalogue.
  2. The looks are made once for that product and reused for every customer who buys it, so the cost of personal content falls with each one.
  3. Your email platform sends the campaign to everyone who bought the piece, so there is no new sending tool to adopt.
  4. The email opens the customer's own lookbook, where they try looks on, restyle them with the AI stylist, and add a whole outfit to the basket, with the piece they already own left out.

Try it on before buying the rest

Every look in an Atomic Goats lookbook can be tried on with virtual try-on (VTO): on the model closest to the customer's build, their own photo or a selfie. It shows how the outfit looks together, not how each piece fits.

How the try-on works

No photoshoot, and your team decides

Atomic Goats generates the on-model imagery for every look from the product shots you already have, and checks each image automatically. Campaigns can run on their own from each order, or your merchandisers can set the brief, approve the looks, and send the lookbook under your own name.

READY?

They are looking at one garment. Show them the whole outfit.

Book a demo and we'll build it on your own catalogue, for the customers you already have and the visitors you have not converted yet.