Atomic Goats completes the look for each customer. Around the piece they bought, it puts together whole outfits from your current range, then sends them as a personal lookbook where any look can be tried on and bought in one go.
One pair of shoes the customer already had, and three finished outfits built around it, all from a single campaign.
Complete the look means showing a shopper the other pieces that turn one item into an outfit. It is close to shop the look, where a shopper buys every piece of a styled outfit at once, and Atomic Goats' outfit recommendations do both: whole looks built around one item, every piece from the brand's live catalogue, and the whole look into the basket together.
Each Atomic Goats look starts from something the customer already has, and that item is left out of the basket by default. Adding the look brings in every other piece at once, and the customer settles on sizes in the basket.
Atomic Goats builds the looks once per purchased item and emails them, through the platform you already use, to every customer who bought it, so personal content costs less with each extra customer. The email opens a lookbook of their own, where they can try any look on, rework it with the AI stylist, or buy the outfit as a whole.
How an outfit campaign runsAtomic Goats also puts the AI stylist on your storefront. A first-time visitor can put an outfit together from the live range, change pieces until it suits them and try it on, and the look they build shapes the first campaign they receive.
Atomic Goats' virtual try-on (VTO) shows any look on the model nearest the shopper's build, their own full-length photo or a selfie. It shows how the outfit looks together, not how each piece fits.
How the try-on worksAtomic Goats needs no photoshoot: on-model imagery comes from the product shots you already have, with every image checked automatically, and the catalogue syncs so looks only use what is for sale. Leave it fully automatic, or let your merchandisers set the brief and approve each look first. Optional 12-season colour analysis can steer looks towards the colours that suit each customer.
Running on ShopifyAtomic Goats is running today on the Oliver Sweeney storefront, where an outfit campaign and lookbook were built on the brand's own catalogue.
Try the stylist on oliversweeney.com