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    <title>The Atomic Goats blog</title>
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    <description>Notes on full outfit virtual try-on (VTO), AI styling and post-purchase upselling, and on helping fashion brands sell more and return less, from Atomic Goats.</description>
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      <title>What Is Complete the Look? A Guide for Fashion Brands</title>
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      <pubDate>Thu, 01 Oct 2026 00:00:00 GMT</pubDate>
      <dc:creator>Thomas Rowlingson-Turner</dc:creator>
      <description>Complete the look shows the pieces that turn one item into an outfit. How it differs from shop the look and similar items, and where brands can use it.</description>
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      <title>Every Order Is a Styling Brief: Build the Next Outfit Around What They Bought</title>
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      <pubDate>Sat, 19 Sep 2026 00:00:00 GMT</pubDate>
      <dc:creator>Thomas Rowlingson-Turner</dc:creator>
      <description>Post-purchase emails ask for reviews or push more of the same. Why the next campaign should build complete outfits around what each customer already bought.</description>
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      <title>What the DressX Virtual Try-On Report Actually Tells Us (And What It Doesn't)</title>
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      <pubDate>Wed, 01 Jul 2026 00:00:00 GMT</pubDate>
      <dc:creator>Thomas Rowlingson-Turner</dc:creator>
      <description>DressX's Depop tie-up shows demand for try-on. Why Atomic Goats shows the whole outfit, the look that decides whether a sale sticks.</description>
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      <title>Clothing Is the Most-Returned Item Online: Why Show the Complete Outfit</title>
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      <pubDate>Wed, 01 Jul 2026 00:00:00 GMT</pubDate>
      <dc:creator>Thomas Rowlingson-Turner</dc:creator>
      <description>Style returns come from doubt about the whole look. The case for showing the complete outfit, on a body like the shopper's, before the parcel ships.</description>
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      <title>Vinted Is Booming, But Can You Tell If That Secondhand Colour Actually Suits You?</title>
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      <pubDate>Wed, 01 Jul 2026 00:00:00 GMT</pubDate>
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      <description>A blurry bedroom photo cannot tell you whether a secondhand colour suits you. How complete-outfit try-on with colour analysis helps.</description>
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